Multi-channel Outbound Campaigns
Pick up the phone and call your prospects
Ultra-personalized cold emails at scale
Find anyone’s email in seconds
Use LinkedIn in your outbound campaigns
Integrate with the tools you already use
Overloop is a Sales Engagement Platform.Send ultra-personalized multi-channel outbound campaigns mixing cold emails, LinkedIn automation and phone calls.
If you have ever been in… any business ever, you’ve received your fair share of terrible cold emails. You know, those emails that are so clearly a poorly written and adapted sales email template?
Here’s the deal: you can work with a sales email template and still make it personal, personalized and highly relevant.
I know because writing sales emails is my job, so I’m not easily impressed. But this email I got not so long ago was a masterpiece of targeting and scalability.
Because that’s what a good sales email template is all about: scaling a tedious process while getting it just right.
I would hate for you to dive into this and start blasting emails without the right preparation.
Here’s what you should do before logging into your sales automation tool:
Step 1: Research and qualify your prospects while building your list
Step 2: Segment your list according to relevant targeting criteria
Step 3: Pick and customize the right sales email template for each list
Step 4: Send away to a sample-sized list (test and then invest!)
Step 5: Measure and decide
The original email came from Matt Hartill at Sumo, who thought we could use the help of their conversion optimization tools.
Obviously if you’re not selling online services, you may have to tweak the template but there’s a high chance you can use it for your business!
I’m going to lay out the recipe and then apply it to give you 10 replicable, customizable sales email templates based on it!
Here we go:
[GREETING][INSERT SOMETHING PERSONAL TO ESTABLISH RAPPORT AND RELEVANCE][MENTION THEIR COMPANY AND THE FACT THAT SOMEONE AT YOURS REVIEWED IT][LET THEM KNOW THEY’RE DOING A GREAT JOB BUT THERE ARE A COUPLE THINGS THEY COULD FIX][OFFER A NO-PRESSURE PERSONALIZED PRESENTATION AND ASK FOR A CALL][SPECIAL BRANDED SIGN-OFF]
[GREETING]
[INSERT SOMETHING PERSONAL TO ESTABLISH RAPPORT AND RELEVANCE]
[MENTION THEIR COMPANY AND THE FACT THAT SOMEONE AT YOURS REVIEWED IT]
[LET THEM KNOW THEY’RE DOING A GREAT JOB BUT THERE ARE A COUPLE THINGS THEY COULD FIX]
[OFFER A NO-PRESSURE PERSONALIZED PRESENTATION AND ASK FOR A CALL]
[SPECIAL BRANDED SIGN-OFF]
Note: Sumo is big enough that they don’t have to worry about providing social proof in the first email, which might not be your case if you’re a smaller company! More about that in the templates below.
Note 2: Feel free to exploit your sign-off and signature even more by personalizing them. If your emailing tool doesn't allow lots of personalization, tools like Wisestamp can help build gorgeous signatures!
Now, here’s how you can use that sales email template in various situations to start nailing more sales!
Hey {{prospect_firstname}},It looks like you checked out {{user_company_name}} some time ago.Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.Why?Because we love what you do BUT, we also saw 2 things you should fix.So we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)Are you up for a quick screen-share to see what I mean?[INSERT SIGN OFF],{{user_firstname}}
Hey {{prospect_firstname}},
It looks like you checked out {{user_company_name}} some time ago.
Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.
Why?
Because we love what you do BUT, we also saw 2 things you should fix.
So we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)
Are you up for a quick screen-share to see what I mean?
[INSERT SIGN OFF],
{{user_firstname}}
Hey {{prospect_firstname}},It looks like you checked out {{user_company_name}} some time ago.Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.Why?Because we love what you do BUT, we also saw 2 things you should fix.We already helped companies like [INSERT LIST OF HAPPY CUSTOMERS] with this and we’re pretty sure it’ll work for you too!SO, we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)Are you up for a quick screen-share to see what I mean?[INSERT SIGN OFF],{{user_firstname}}
We already helped companies like [INSERT LIST OF HAPPY CUSTOMERS] with this and we’re pretty sure it’ll work for you too!
SO, we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)
Hey {{prospect_firstname}},I spent some time on your blog a while ago and I really liked your take on [INSERT SPECIFIC SUBJECT].Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.Why?Because we love what you do BUT, we also saw 2 things you should fix.So we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)Are you up for a quick screen-share to see what I mean?[INSERT SIGN OFF],{{user_firstname}}
I spent some time on your blog a while ago and I really liked your take on [INSERT SPECIFIC SUBJECT].
Note: you need to go very niche/specific on that one so as not to seem too generic in your original comment.
For example:
WRONG: I spent some time on your blog a while ago and I really liked your take on sales.
RIGHT: I spent some time on your blog a while ago, I really liked your take on how to write sales emails that get a response.
Hey {{prospect_firstname}},I see you just started working as {{prospect_jobtitle}} at {{prospect_company_name}}, congratulations!We’d like to help you settle in. Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.Why?Because we love what you’re already doing BUT, we also saw 2 things you should fix.So we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)Are you up for a quick screen-share to see what I mean?[INSERT SIGN OFF],{{user_firstname}}
I see you just started working as {{prospect_jobtitle}} at {{prospect_company_name}}, congratulations!
We’d like to help you settle in. Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.
Because we love what you’re already doing BUT, we also saw 2 things you should fix.
Note: reaching out to someone as they just landed a new job is always a good approach since they will need to start putting together the right tools to do their job!
Hey {{prospect_firstname}},I see you guys at {{prospect_company_name}} just managed to raise some money, congratulations!It’s a new start and we’d like to help you make the best of it.Our [INSERT WHAT YOU DO] expert combed through a ton of sites and hand picked {{prospect_company_name}}.Why?Because we love what you’re already doing BUT, we also saw 2 things you should fix.So we can show you exactly how to fix it at [INSERT TIME AND DATE]! :)Are you up for a quick screen-share to see what I mean?[INSERT SIGN OFF],{{user_firstname}}
I see you guys at {{prospect_company_name}} just managed to raise some money, congratulations!
It’s a new start and we’d like to help you make the best of it.
I hope these templates will help you start more meaningful conversations in a scalable way; try them and tells us what you think!
(Note: wanna start using these templates right now and scale your campaigns? Get started with Overloop)