Multi-channel Outbound Campaigns
Pick up the phone and call your prospects
Ultra-personalized cold emails at scale
Find anyone’s email in seconds
Use LinkedIn in your outbound campaigns
Integrate with the tools you already use
Overloop is a Sales Engagement Platform.Send ultra-personalized multi-channel outbound campaigns mixing cold emails, LinkedIn automation and phone calls.
The 3 cold email campaigns you're going to read about come from actual Overloop customers. You will discover how cold emailing worked for a staffing company, an online marketing agency and a SaaS (Software as a Service) companies.
Here at Overloop, we make it a point to educate our customers on how to write great cold emails because automating something that's bad makes it even worse. It matters to us because our success depends on their success. Also, we secretly hope that we'll get fewer bad cold emails by contributing to making things better for everyone in business.
This customer of ours offers staffing services to companies looking for waiters or hosts/hostesses for specific events, administrative reinforcement or field marketing. They put their customers in touch with handpicked freelancers for a relatively cheap price and offer an online platform to process the financial and administrative aspects of the relationship.
This brilliant campaign they launched a few months ago specifically targeted companies taking part in a trade show in Paris, which they used to their advantage to grab the prospect's attention and give a unique sense of relevance.
Here are the results they obtained:
EMAIL 1
Why it's great:
What they could have done better:
EMAIL 2
It's worth noting that this email generated 36% of the responses in this campaign.
EMAIL 3
sumo
EMAIL 4
Final note:
No doubt this was a great campaign, with a high level of personalization and attention grabbing in the first email. I can't help but wonder if they'd have managed to boost these already exceptional results by providing more value in the follow-up emails.
In this instance, our customer, which is an online platform offering conversion optimization tools, decided to go in with a very short campaign aimed at a big number of prospects. And even though it seems counterintuitive, they generated some pretty amazing results:
We generally recommend to set up longer campaigns as it can take time for prospects to perceive the value you an offer them, and this customer could probably have reached 50% in reply rates if they had gone deeper. But still, the results are here and what they lacked in content, they made up for in segmenting and targeting.
This SaaS company was lucky enough to only be from two towns over to send their sales team over for a special coaching session on how to best use our tool and how to cold email like bosses. As a SaaS company ourselves, it was easy enough to give them some good insight to help their sales grow.
This is one of the campaigns that ensued!
In the end, it all boils down to following these points:
1. Grab your prospect's attention
Don't go for a lengthy introduction; mention something specific and/or personal -something they did or wrote for example- that will get your prospect's attention.
2. Make it clear why you're reaching out to them
Get straight to the point! Also, the reason why your reaching out to them personally is equally as important as the reason you're reaching out at all.
3. Present the benefits of dealing with you
Why should they do what you're asking or get in business with you? What are they getting out of the relationship?
4. Show some proof/credentials
Unless you're a big name in your industry, your prospect probably doesn't know you and has no reason to trust you or your business. Drop names of happy customers they can relate to or experience you have!
5. Call to action
The very thing you've been working towards: getting your prospect to take an action that'll make the process move forward! Make it easy to understand and act on, and limit yourself to only one CTA!