500+ Trigger Words Guaranteed to Supercharge Your Copy

Forster Perelsztejn Oct 24, 201710 min read

Believe it or not, emotion will drive every decision you make today.

This article by renowned negotiator and author Jim Camp highlights the neuroscientific facts that hide behind the choices we make. Logic and information are important, but worthless without involving emotion.

As a business person, taking emotions into account when conducting transactions is central, and you should use every tool you can get in order to do so.

So what about emotional trigger words?

Words have been scientifically proven to be powerful.

  • Words can alter perception. According to a study published in 2013 by the University of Wisconsin-Madison, language has the power to reshape our knowledge and expectations of the world we see.
  • Several studies prove abundantly that consulting social media triggers dopamine and oxytocin releases depending on the kind of posts you come across.

Using the right specific words in a mindful and sensible way can dramatically affect the success of your business efforts, so why not give it a shot?

This post will provide you with an extensive list of trigger words you can start using today to make a difference!

Related: 7 Proven Subject Lines That Generated $720k in ARR

Motivation

Nike-motivation

Take it from the most liked sports brand on Facebook and the 8th more influential overall; inspiring people is a great way to get them to take action!

Besides, how long can you scroll down your Facebook feed without stumbling across a motivational/inspirational quote? Exactly, people thrive on motivation.

ActionActuationAdvocateAfflatusAngle
AnimusApplaudApproachAssistAwakening
BoostBrainchildBuck-upBuoyCatalyst
ChampionCheer upCreativityDeep thinkingDesire
DispositionDriveEgg onEmboldenEncouragement
EnthusiasmExciteFireGalvanizeGenius
Get up and goGimmickGoadHeartenHunch
HungerIdeaIlluminationImpetusImpulse
ImpulsionIncentiveIncitationInciteIncitement
InclinationInducementInfluenceInsightInspirit
InstigateInstigationInterestKickKindle
MotivationMotiveMotivesMuseNotion
PersuasionPraisePredeterminationPredispositionPromote
Prop upProposeProvocationPsych upPush
ReasonReassureRecommendRefreshRevelation
RevivifyRight stuffRouseSparkSpur
StimulusStirStrengthenSuggestionThought
VisionWhimWish  

Curiosity

[caption id="attachment_964" align="aligncenter" width="473"] We can all agree CNN kinda messed up here.[/caption]

Clickbait headlines have been around for quite a while now. But why do they work so fantastically? Because it plays on people's natural inclination to want to know what's hidden from them.

But don't do it like that, do it the white hat way, use nice trigger words and deliver real value.

AnalyticalBackdoorBannedBehind the ScenesBlack Market
BlacklistedBootlegCensoredConcealedConcern
ConfessionsConfidentialControversialCover-upCovert
EagernessEavesdroppingExaminingForbiddenForgotten
GossipHiddenHookedIllegalImmersed
ImpertinentInquiringInquiring mindInquisitivenessInsider
InterestIntrusivenessInvestigationKeenLittle known
MeddlesomeNewsmongerNosinessOff-limitsOfficiousness
PeepingPrivatePryingQuestioningRegard
ScrutinizingSearchingSecretsSmuggledSnooping
StrangeTakenThirst for knowledgeUnauthorizedUnusual
WithheldWondering   

Lust

BREAKING NEWS: Sex sells!

Even sex words. Who would've thought?

[caption id="attachment_966" align="aligncenter" width="600"] Take it from the masters[/caption]

Sex has a way to attract and command attention that works in most situations. Don't overuse it, don't be obscene and use the trigger words below intelligently!

AnimalismAppetenceAppetiteAppetitionBrazen
BurnCovetCraveCravingCupidity
DebaucheryDepravedDesireDirtyExcitement
ExposedFervorForbiddenHungerHypnotic
LasciviousLicentiousnessLickLonelyLonging
LustNakedNaughtyNeedPassion
ProvocativeScandalousSelf-indulgenceSensualSex
ShamelessSinfulSleazySleepingSpank
SweatyTantalizingTawdryThirstThrilling
UncensoredUrgeWantWantonWantonness
WhipYearn   

Happiness

People share what makes them happy. I mean, just look at your social media feeds.

Trigger happiness in your readers/customers/prospects and they will talk about you.

[caption id="attachment_977" align="aligncenter" width="600"] This slogan is slightly outdated but still, Coca-Cola has been capitalizing on happiness for decades. And it's paying off.[/caption]
AmazingAnimatedAt easeAudacityBackbone
BeliefBlessedBlissfulBlitheBountiful
BraveryBreathtakingBrightCheerCheerful
Child-likeChipperChirpyComfortableConquer
ConstructiveContentCourageCourageousCreative
DaringDefianceDelightDevotedEcstatic
ElatedEncouragedEnergeticEuphoricExcited
ExhilaratedExultantEye-openingFaithFearless
FestiveFlying highFriskyFulfillingFun-loving
FunnyGladGleefulGloriousGlowing
GratefulGratifiedGritGutsHappy
HeartHeartfeltHelpfulHeroInnocent
IntelligentJovialJoyousJubilantLiberated
On top of theOptimisticOverjoyedPlayfulPleased
ResourcefulSatisfiedSereneSpiritedSpunky
SunnySurprisedThankfulThrilledTickled
TriumphUpbeatUpliftingValorVibrant
VictoryVigorousWonderfulWondrous 

Anger

corruption-killing

Avaaz uses strong language to spark indignation or revolt, and spur people to act for the causes they support. War propaganda is also full of this kind of talk. Research shows that pushing people's buttons on a subject they care about will make them want to engage, because now it's about values, and it's personal!

Here are some of the words you can use to that end:

AbuseAnimosityAntagonisticArrogantAss kicking
BackstabbingBeat downBitternessBlow upBullshit
BullyChagrinConniptionCowardCrooked
CrushDisgustingEnmityEvilForce-fed
FoulFuryGallHateHissy fit
IndignationIreIrritationKnow it allLies
LoathsomeLoserLyingMadMaul
Money-grubbingNaziNo GoodNo-goodObnoxious
OutragePaybackPoundPreposterousPunish
RageRankleResentmentRevoltingRuthless
Sick and TiredSmugSnivelingSnobSnooty
Stuck upUmbrageUnderhandedVexationViolence
Wrath    

Related: 10 Cold Email Templates Based on 3.320.657 Emails Sent

Greed

I will teach you to be rich cover

I'm not exactly sure how many copies of his book Ramit Sethi has sold so far. But I'm pretty sure the title helped in making it a #1 bestseller.

Who doesn't wan't to have more money, pay less or get stuff for free? That's right: no effing body! If you can make your reader perceive financial value in what you have to offer, they'll feel like Scrooge McDuck even before they've started taking any action.

That's what these trigger words are here for:

BargainBestBillionBonanzaCash
CheapDiscountDollarDoubleExplode
ExtraFeastFortuneFreeFreebie
FrenzyFrugalGiftGreatestInexpensive
JackpotLuxuriousMarked downMassiveMoney
Nest eggPay zeroPrizeProfitQuadruple
ReducedRichSavingsSix-figureSkyrocket
SoaringSurgeTreasureTripleWhopping

Fear

Now, why would we want to instil fear in our reader's mind?

Because the stressful stimulus induces a reaction in a part of the brain called the amygdala, which triggers the famous fight or flight reaction. How is that interesting to us?

It allows you to convince your prospect that they're facing a problem you have the solution to. Now, be ethical with these trigger words and go at it only if they actually have that problem and it might cause them trouble. Otherwise, that's called manipulation, and you're not that kind of person, are you?

[caption id="attachment_978" align="aligncenter" width="600"] What money? What's this about? ….got it?[/caption]
AgonyAnxietyApocalypseArmageddonAssault
BacklashBeatingBewareBlindedBlood
BloodbathBloodcurdlingBloodyBombBuffoon
BumblingBumblingCatastropheCautionCollapse
ConcernCrazyCreepsCrippleCrisis
DangerDeadlyDestroyDevastatingDisastrous
DistressDoubtDrowningDumbEmbarrass
FailFeebleFiredFooledForeboding
FranticFrighteningGamblingGullibleHack
HazardousHoaxHorrificHorrificHurricane
InsidiousInvasionIRSJailJeopardy
LawsuitLoomingLunaticLunaticLurking
MeltdownMiredMistakeNightmarePainful
PalePanicPerilPhobiaPiranha
PitfallPlaguePlayedPlummetPlunge
PoisonPoorPrisonPummelPus
ReckoningRevengeRiskyScaryScream
SearingShatterShellackingSillySlaughter
SlaveSmashStrangleStupidSuck
TailspinTankTargetedTeeteringTerror
TerroristToxicTrapTrepidationVaporize
VictimVolatileVulnerableWarningWorry
Wounded    

Safety

In all things business, if you want to earn money, you need to earn trust first. Other than your quality of product/service and brand reputation, you have to make them feel safe through your communication. Here are a few trigger words to help you do just that!

[caption id="attachment_975" align="aligncenter" width="600"] Yeah, that's my subject line, is that a problem?[/caption]

 

AnonymousAssuranceAuthenticBackedBest-selling
Cancel anytimeCertaintyCertifiedCoverDefense
DependabilityDurabilityEndorsedFaithfulnessFreedom
GuaranteeImmunityImpregnabilityInfallibilityInsulation
InsuranceInviolabilityIroncladLifetimeLong-term
Money backNo obligationNo questions askedNo risk
No strings attached
OfficialPerpetuationPreservePrivacyPromise
ProtectedProvenRecession-proofRefundReliability
ResearchResultsSafekeepingSafekeepingSafeness
SecurityShelterShieldSupportSurety
TestedTransparencyTrustworthinessTry before you buyUnconditional
UpholdingVerifiedWarranty  

Get them emotional!

Every powerful brand, no… every brand knows it: you must appeal to your audience's emotion if you want to create a connexion with them and, consequently, get them interested in whatever you have to offer.